Chapter 16 Quiz

Which of the following is not an example of data that would be included in a B2C customer profile?

• geographic location of customer

• type of industry

• age of customer

• gender of customer

Companies that sell to other companies are called

• B2B

• B2C

• C2C

• none of the above

Which of the following is true about a target market?

• it can include more than one market segment

• it represents a limited customer base

• it can be based on buying patterns

• all of the above

Facts about consumers that relate to their beliefs, lifestyle, and personal preferences are called

• psychographics

• demographics

• geographics

• all of the above

When you sign up for Facebook and fill in your online profile, you are giving Facebook

• psychographic data

• data it can sell to advertisers

• demographic data

• all of the above

To sell your product to a mass market means

• to target as many consumers as possible with your marketing efforts

• to amass as many consumers as possible

• to use a small marketing budget

• to choose the right target markets

A customer profile is

• a detailed description of a single customer

• a collection of psychographic data

• a detailed description of your target market’s characteristics

• a collection of demographic data

A company that sells its products or services primarily to other companies is called a

• business-to-business (B2B) company

• business-to-company (B2C) business

• company-to-company (C2C) business

• company-to-consumer (C2C) corporation

Deena Kishawi’s business, modestie, has succeeded because her stylish-yet-modest clothing meets a need for a specific

• geographic

• market segment

• target market

• psychographic

Loving hip hop music is an example of a

• customer profile

• psychographic

• buying pattern

• demographic