Chapter 16 Quiz

Chapter 16 Quiz

11th - 12th Grade

10 Qs

quiz-placeholder

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Chapter 16 Quiz

Chapter 16 Quiz

Assessment

Quiz

Other

11th - 12th Grade

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Created by

Erica Durant

Used 8+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not an example of data that would be included in a B2C customer profile?

geographic location of customer

type of industry

age of customer

gender of customer

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies that sell to other companies are called

B2B

B2C

C2C

none of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is true about a target market?

it can include more than one market segment

it represents a limited customer base

it can be based on buying patterns

all of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Facts about consumers that relate to their beliefs, lifestyle, and personal preferences are called

psychographics

demographics

geographics

all of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When you sign up for Facebook and fill in your online profile, you are giving Facebook

psychographic data

data it can sell to advertisers

demographic data

all of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To sell your product to a mass market means

to target as many consumers as possible with your marketing efforts

to amass as many consumers as possible

to use a small marketing budget

to choose the right target markets

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A customer profile is

a detailed description of a single customer

a collection of psychographic data

a detailed description of your target market’s characteristics

a collection of demographic data

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