Domain 2: Marketing and Sales

Mark designs logos for businesses in his city. He mostly works with local bakeries. What is Mark’s target market?

• Females, ages 13-19

• Males, ages 20-40

• Kids, ages 2-12

• Adults, ages 25-60

Target Market is best decribed as:

• An analysis that highlights your company's opportunities and threats

• customer group to which a cmpany markets its products and services

• A statement that explains to customers why they should do business with your company

• An anaylsis that highlights your company weaknesses and strengths

Direct competition is businesses that sells________ products as your company.

• expensive

• various

• different

• similar

Indirect businesses sell products that are _______ but simliar enough that their products could satisfy the same need.

• different

• same

• cheap

• expensive

Choose a DIRECT competitor for Burger King

• Popeyes

• Publix

• McDonalds

• Taco Bell

Choose an INDIRECT competitor for Johnny's ice cream shop

• McDonalds

• Publix

• Dairys

• Coldstone

Value proposition is defined as:

• Amount a company charges for the product or service they sell

• A statement that explains to customers why they should do business with your company

• customer group to which a company markets its products and services

• A report that highlights the value of your business

What is the primary reason to understand your competitors?

• To judge how you should price your products/ services

• To make friends and network

• To make sure your business is standing out

• To give advice to others

The primary objective of a SWOT analysis is:

• To evaluate competition

• To provide a statement that allows customers to understand the purpose and goals of your business

• to help organizations develop a full awareness of all the factors involved in making a business decision.

• To increase revenue

The "S" in SWOT stands for:

• Stability

• Strengths

• Strong

• Successful