PROMOTIONAL MIX

1. Is there any type of anonymous, one-way paid communication with the company's name on it?

• communications

• sales promotion

• advertising

• customer service

2. A company's total marketing communications mix is a unique combination of advertising, sales promotion, public relations, personal selling, and direct marketing tools used to convey the value to customers and establish relationships with them. This is also known as

• direct marketing

• integrated marketing

• promotional mix

• competitive marketing

3. A form of advertising in which businesses directly communicate with customers rather than through a third-party medium is called…………………

• direct marketing

• integrated marketing

• personal selling

• public relations

4. …………………….. represents all marketing efforts to increase sales aimed at businesses or retail customers.

• advertising

• sales promotion

• competitive marketing

• integrated marketing

5. what are the types of sales promotion?

• coupons

• product samples

• point-of-purchase displays

• all of the above

6. which of the following helps an organization to influence a target audience?

• public relations

• personal selling

• target market

• sales promotion

7. Which is a consumer magazine that does not target a specific group of people?

• film magazine

• general editorial magazine

• women magazine

• kids magazine

8. Advertising is generally a better promotional tool than sales promotion when it comes to closing a sales.

• TRUE

• FALSE

9. Radio is a mass medium.

• TRUE

• FALSE

10. Which main promotional tool gives the marketer the greatest level of control over the messaging?

• advertising

• direct marketing

• public relations

• sales promotion