COMS 201 Quiz 2

_____ are social institutions structured in various ways according to their technological characteristics, the resources they draw upon, and the socio-political context in which they operate. 

• Media

• Newspapers

• Social Media Platfroms

• Universities

If all media organizations have something in common, it is that they __________ by generating revenues for media owners, providing communication services to their audiences, advertising goods and services, and providing employment.

• Participate in the economy

• Participate in politics

• Benefit capitalism

True or False. Media serves 5 groups: owners, audiences, advertisers, workers, and governments

• True

• False

Public ownership provides communication as a public service to address ______ goals, while private ownership provides communication for the ______of media owners.

• Cultural, political power

• Social, Profit

• Economic, social control

______ use media to promote goods and services and to project a certain kind of brand identification.

• Advertisers

• Audiences

• Governments

• Corporations

______adopt guidelines and laws that compel media organizations to serve the needs and wants of national or regional constituencies.

• Advertisers

• Audiences

• Governments

• Owners

True or false. These are 5 categories of resources:

Time, Labour, Capital, Technology, Material Resources

• True

• False

Aside from advertising, two main financial supporters within media economy:

• Governments, Wealthy Patrons

• Universities, Political Leaders

• Subscribers, Large Corporations

True or False: Advertising revenues are in decline, while subscriber fees are increasing

• True

• False

True or False: free markets are controlled to some degree by the government

• True

• False