COMS 201 Quiz 2

COMS 201 Quiz 2

University

40 Qs

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COMS 201 Quiz 2

COMS 201 Quiz 2

Assessment

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Liz McIver

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40 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____ are social institutions structured in various ways according to their technological characteristics, the resources they draw upon, and the socio-political context in which they operate. 

Media

Newspapers

Social Media Platfroms

Universities

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If all media organizations have something in common, it is that they __________ by generating revenues for media owners, providing communication services to their audiences, advertising goods and services, and providing employment.

Participate in the economy

Participate in politics

Benefit capitalism

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or False. Media serves 5 groups: owners, audiences, advertisers, workers, and governments

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Public ownership provides communication as a public service to address ______ goals, while private ownership provides communication for the ______of media owners.

Cultural, political power

Social, Profit

Economic, social control

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______ use media to promote goods and services and to project a certain kind of brand identification.

Advertisers

Audiences

Governments

Corporations

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______adopt guidelines and laws that compel media organizations to serve the needs and wants of national or regional constituencies.

Advertisers

Audiences

Governments

Owners

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or false. These are 5 categories of resources:

Time, Labour, Capital, Technology, Material Resources

True

False

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