The retailer is a sub-element of ________.

• Place

• Product

• Price

• Promotion

Which of the following is/are intangible feature(s) of a product?

• After Sale Services

• Performance of a Product

• Goodwill of Product

• All of these

Which of the following statements represent marketing?

• It views business as a good producing process

• The seller determines what product is to be offered

• It views the business as a customer satisfying process

• The cost determines the price

Which of the following is NOT included in 7 P's of marketing mix?

• Process

• People

• Physical Evidence

• Politics

The term "marketing mix" describes __________.

• A composite analysis of all environment factors inside and outside of the firm

• A series of business decisions that aid in selling a product

• The relationship between a firm's marketing strengths and its business weaknesses

• A blending of four to seven strategic elements to satisfy target markets

The P is NOT a part of the 7 P's of Marketing Mix

• People

• Price

• Purpose

• Promotion

Advertising, sales promotion, direct selling are all the elements of which of the following P's of the marketing mix?

• Product

• Promotion

• Place

• Physical Evidence

Promotion decision involves which of the following 3 basic activities?

• Information, Persuasion and Influence

• Interest, Influence, Trust

• Information, Involvement, Attainment

• Interest, Persuasion, Trust

Awareness created about the price, its features and availability etc. comes under which marketing mix category?

• Product

• Price

• Promotion

• Place

Advertising can be defined as ___________.

• is a strategised process of releasing organisation-related information to the public using trustable channels like news to maintain a favourable reputation of the brand

• a paid promotion method where a sponsor calls for public attention through paid announcements

• the offering’s promotion using attractive short-term incentives to stimulate demand and increase sales

• a personalised promotion that involves person-to-person interaction between a brand representative and a prospective customer