The Marketing Activities

The Marketing Activities

Professional Development

36 Qs

quiz-placeholder

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The Marketing Activities

The Marketing Activities

Assessment

Quiz

Business

Professional Development

Hard

Created by

Neza Sambas

Used 4+ times

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36 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The retailer is a sub-element of ________.

Place

Product

Price

Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is/are intangible feature(s) of a product?

After Sale Services

Performance of a Product

Goodwill of Product

All of these

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following statements represent marketing?

It views business as a good producing process

The seller determines what product is to be offered

It views the business as a customer satisfying process

The cost determines the price

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT included in 7 P's of marketing mix?

Process

People

Physical Evidence

Politics

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The term "marketing mix" describes __________.

A composite analysis of all environment factors inside and outside of the firm

A series of business decisions that aid in selling a product

The relationship between a firm's marketing strengths and its business weaknesses

A blending of four to seven strategic elements to satisfy target markets

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The P is NOT a part of the 7 P's of Marketing Mix

People

Price

Purpose

Promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advertising, sales promotion, direct selling are all the elements of which of the following P's of the marketing mix?

Product

Promotion

Place

Physical Evidence

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