Part 1

Channel of distribution is....

• an organised network of agencies and institutions that, in combination, perform all the activities required to link producers with users to accomplish the marketing task

• an organised network of agencies and institutions that, in combination, perform all the production activities to accomplish the marketing task

• an organised network of agencies and institutions that, in combination, perform all the selling activities to accomplish the marketing task

Marketing channels exist to create _____ utilities for customers

• TIME

• TIME & PLACE

• FORM

• TIME/PLACE/ FORM/ INFORMATION

Sennheiser microphone brand sells its products to Acoustic and Lighting System Sdn Bhd (a retailer with multiple brands who purchase in bulk) and in turn, sells to final consumers. Which distribution systems does Sennheiser rely on?

• Manufacturer --- Customers

• Manufacturer--- Manufacturer's Sales Force---Customers

• Manufacturer---Wholesaler---Customers

• Manufacturer---Distributors/Agents---Customers

Which have you seen before?

You can select more than 1

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Which stores have you ever seen?

Can select more than 1...

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Tesla Inc (Tesla) is an automotive and energy company. It designs, develops, manufactures, sells, and leases electric vehicles and energy generation and storage systems.

Which global retailing market entry they used?

• Franschise

• Wholly own subsidiary

• Joint Venture

• Licensing