What is the first step in starting a marketing agency according to Louis Grenier?

• Focus on retaining your best clients

• Identify a viable target market

• Start the agency while still having a day job

• Find your first clients

Which type of advertising agency may offer only one or two of the basic services?

• Digital Agencies

• Branded Content Agencies

• Limited-Service Advertising Agencies

• Interactive Agencies

What is the main goal of branded content agencies?

• Providing specialized advertising and marketing services

• Incorporating brands into popular culture

• Focusing on direct response marketing

• Creating traditional advertising campaigns

What is the specialty of interactive agencies?

• Direct response TV and radio

• Web development and search engine marketing

• Media planning and buying

• Out-of-home media planning

Which department in an advertising agency is responsible for contracting external vendors for TV commercials or print ads?

• Traffic Management

• Account Management

• Media Services

• Production

What is the main function of the traffic department in an advertising agency?

• Gathering cost estimates and answering the phone

• Managing the client's budget and media placement

• Increasing an agency's efficiency and profitability

• Regulating the flow of work in the agency

Below are the main criteria for selecting an advertising agency, except...

• Agency's service to complete the client's needs

• Agency's creativity

• Lack of understanding of client’s business

• Agency's motivation to take your business to the next level

What is one of the reasons why clients terminate agency relationships?

• Responsive to client's queries

• High employee attrition/turnover

• Effective media planning

• Good quality work

What is the main focus of media buyers?

• Supervise client budget

• Creating advertising campaigns

• Handling media planning and buying

• Offer creative and design services to the client

Here are the things you (as a client) expect from your agency, except...

• No transparency

• Commitment

• Knowledge of your business

• Open-mindedness