E-commerce Business Models Quiz

Which element of the business model addresses what a firm provides that other firms do not and cannot?

• revenue model

• competitive advantage

• market strategy

• value proposition

Which element of the business model refers to the presence of substitute products in the market?

• value proposition

• competitive environment

• competitive advantage

• market strategy

A firm's ________ describes how a firm will produce a superior return on invested capital.

• value proposition

• revenue model

• market strategy

• competitive advantage

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?

• advertising revenue model

• subscription revenue model

• freemium strategy

• transaction fee revenue model

The existence of a large number of competitors in any one market segment may indicate:

• an untapped market niche.

• the market is saturated.

• no one firm has differentiated itself within that market.

• a market that has already been tried without success.

A ________ specifically details how you plan to find customers and to sell your product.

• sales analysis

• business plan

• competitive strategy

• market strategy

Which of the following is not a community provider?

• LinkedIn

• Facebook

• Priceline

• Pinterest

In general, the key to becoming a successful content provider is to:

• own the content being provided.

• own the technology by which content is created, presented, and distributed.

• provide online content for free.

• provide other services as well as online content.

All of the following may lead to a competitive advantage except:

• less expensive suppliers.

• better employees.

• fewer products.

• superior products.

Which of the following gives a business model the most credibility with outside investors?

• the firm's management team

• the firm's value proposition

• the firm's market opportunity

• the firm's market strategy