SWOT

Which of the following SWOT elements are internal factors for a business?

• Strengths and Weakness

• Opportunities and Threats

• Strengths and Opportunities

• Weakness and Threats

Which of the following is false regarding why a SWOT Analysis is used?

• To Build on the strengths of a business

• To minimize the weakness of a business

• To reduce opportunities available to a business

• To counteract threats to a business

How often should a SWOT Analysis be performed?

• Only when specific issues need to be addressed

• At least once per year

• Only when the business starts

• Every 3-5 years

Which of the following could be a strength?

• Weather

• A new International Market

• A price that is too High

• The location of a business

Which of the following could be a weakness

• A developing market such as the Internet

• Competitors with access to better channels of distribution

• Poor quality of goods and service

• Special marketing expertise

Which of the following could be an opportunity?

• Having quality processes and procedures

• Moving into new market segments that offer improved profits

• Damaged reputation

• A new competitor in your home market

Which of the following could be a threat?

• Changes in technology

• A market vacated by an ineffective competitor

• Location of your business

• Lack of marketing expertise

Which of the following is true about preparing a SWOT Analysis?

• It should focus on where the organization is today, not where it could be in the future.

• A SWOT Analysis is objective

• It should be specific and avoid grey areas

• It should analyze the organization only and ignore the performance of competitors

Who usually conducts a SWOT Analysis for a business?

• Financial Institutions/Banks

• Lawyers

• Employees

• Managers

The systematic process of managing an organization’s risk exposure to achieve objectives in a manner consistent  with public interest, human activity, environmental factors, and the law

• Risk

• Risk Management

• Economic Risk

• Business Risk