Ethno Study

Ethnography is a qualitative research method that…

• involving the systematic study of people in their natural environment

• study the human communication and digital culture

• analyse the frequency of human conversation

A research methodology that adapts ethnographic research techniques to study the culture and communities that are emerging through computer-mediated communication is known as…..

• realistic ethnography

• critical ethnography

• realist ethnography

• netnography

Why do we need to study ethnography?

• To examine human's physical in a cultural setting.

• To examine human's behaviour in a cultural setting.

• To examine human's language in a cultural setting.

• To examine human's health in a cultural setting.

Which of the following are NOT the method of ethnography?

• Interviews

• Ethnographic observation

• Archival Research

• Experiments

All of these statements are TRUE about Ethnographic study EXCEPT...

• Ethnography provides in-depth details of the phenomenon studied.

• Ethnographic study allows researcher to be a part of the community during the research.

• Ethnographic study requires a length of time to study only one occurence.

• Ethnographic study utilizes questionnaires and observations.

How does ethnographic study become unreliable and invalid?

• Due to researchers' long list of reference.

• Due to change of attitude in the research subjects.

• Vague questionnaires.

• Spending a lot of time to understand the phenomena