MGU2113_CHAPTER 3

According to Lotherington, creativity is a_________________

• the process of bringing something new into being

• the generation of ideas that result in improved efficiency or effectiveness of a system

• the ability to use the imagination to develop new ideas, newthings or new solutions

• merging of ideas which have not been merged before

____________ define innovation as the means by which they exploit change as an opportunity for a different business or different services.

• Howell

• Higgins

• Drucker

• Luecke

Which of the following is NOT TRUE about the relationship between creativity, innovation and entrepreneurs?

• Creativity is the process of generating unique and useful ideas

• Creativity will take place when there is a creative idea generation.

• Innovation is about taking the creative/unique new idea and turning it into something of value

• Entrepreneurship is the commercialization of creativity.

Which of the following is the first phases in creative process?

• Knowledge accumulation

• Incubation process

• Idea experience

• Evaluation and implementation

______________ is known as conference techniques, which allow people to be stimulated to a greater creativity by meeting with others and participating in organized group experience.

• Brainstorming

• Attribute listing

• Lateral thinking

• Lateral thinking

____________is a network diagram that is used to generate related ideas, concepts, structure, classification, tasks or any critical issues to a central key word or idea.

• Brainstorming

• Mind mapping

• Problem reversal

• Attribute listing

Which of the following is  NOT apart of block to creativity?

• Cultural

• Perceptual

• Technical

• Intellectual

____________ can be define as fear of failure which can paralyze people if they think what they are doing won't be good enough.

• Cultural blocks

• Emotional blocks

• Intellectual blocks

• Perceptual blocks

The evolution from personal computer to laptop is an example of ________________

• Invention

• Extension

• Duplicate

• Synthesis

_________________the development of this process has enabled manual task to be automated and computerized

• Unexpected event

• New knowledge concept

• Changes in demographic

• Process need