Promotion

Which of these methods reward customers for continued / repeated purchases and patronage?

• Public relations

• Customer loyalty schemes

• After-sales service

Which of the following is not an example of below-the-line promotion?

• Direct mailing

• Non-digital billboards

• Sales promotion

A promotional strategy that involves a business providing financial support to another organization or event in return for marketing exposure. ___________

The use of postal correspondence for promotional purposes. Direct ________

The use of online content that users can upload to a website using a suitable medium, e.g. a blog, podcast, video or image. ________________

Refers to a retailer’s range of goods that are available for sale. ____________

The use of famous people (such as film stars, musicians and sports personalities) to promote a brand or organization. Celebrity ______________

Promotional event where specialist firms exhibit their products for sale to potential customers. ______________

The range of above and below the line methods used to promote a product as part of a larger marketing mix. _____________

Form of promotion that refers to any form of paid-for promotional technique through independent consumer media. ___________ promotion