Promotion

Quiz
•
Business
•
12th Grade
•
Hard
Jessie Wang
Used 11+ times
FREE Resource
18 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these methods reward customers for continued / repeated purchases and patronage?
Public relations
Customer loyalty schemes
After-sales service
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not an example of below-the-line promotion?
Direct mailing
Non-digital billboards
Sales promotion
3.
FILL IN THE BLANK QUESTION
1 min • 1 pt
A promotional strategy that involves a business providing financial support to another organization or event in return for marketing exposure. ___________
4.
FILL IN THE BLANK QUESTION
1 min • 1 pt
The use of postal correspondence for promotional purposes. Direct ________
5.
FILL IN THE BLANK QUESTION
1 min • 1 pt
The use of online content that users can upload to a website using a suitable medium, e.g. a blog, podcast, video or image. ________________
6.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Refers to a retailer’s range of goods that are available for sale. ____________
7.
FILL IN THE BLANK QUESTION
1 min • 1 pt
The use of famous people (such as film stars, musicians and sports personalities) to promote a brand or organization. Celebrity ______________
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