Promotion

Which of these methods reward customers for continued / repeated purchases and patronage?

• Public relations

• Customer loyalty schemes

• After-sales service

Which of the following is not an example of below-the-line promotion?

• Direct mailing

• Non-digital billboards

• Sales promotion

A promotional strategy that involves a business providing financial support to another organization or event in return for marketing exposure. (a)  

The use of postal correspondence for promotional purposes. Direct (a)  

The use of online content that users can upload to a website using a suitable medium, e.g. a blog, podcast, video or image. (a)  

Refers to a retailer’s range of goods that are available for sale. (a)  

The use of famous people (such as film stars, musicians and sports personalities) to promote a brand or organization. Celebrity (a)  

Promotional event where specialist firms exhibit their products for sale to potential customers. (a)  

The range of above and below the line methods used to promote a product as part of a larger marketing mix. (a)  

Form of promotion that refers to any form of paid-for promotional technique through independent consumer media. (a)   promotion