Intro Business and Technology B Midterm

Short for memorandum, which means a note or record for any use in the future

• Book

• Letter

• Journal

• Memo

Can be defined as the form of written communication, that contains a long message, addressed to the party external to the organization.

• Memo

• Letter

Customers usually spend less than 15 seconds deciding what they want to purchase. Business needs to be able to capture a customer's attention in that time. Logos increase recognition.

• False

• True

One purpose of a logo is to show the world your business can be trusted.

• False

• True

Letters are written from one person to another. Letters are not written a group of people

• False

• True

Unfortunately, due to material being pre-packaged, press releases don't save journalist time, as believed.

• False

• True

is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.

• Slogan

• Logo

Contents may contain technical jargon; personal pronouns are allowed.

• Letter

• Memo

If designed correctly, a logo can make future

branding efforts a walk in the park

• False

• True

Logos should be placed anywhere your product, company, and brand are represented. That includes...

• Websites

• Business Cards

• Letterheads

• All of the above