DPM40083 Past Year Qs

"Driving force within individuals that impels them to action. This driving force is produced by a state of tension, which exists as the result of an unfulfilled need". This statement refers to:

• Perception

• Learning

• Motivation

• Attitudes

"I'd prefer to eat burger at Mcdonalds rather than a street burger". Every person has specific categories of goals that they see as a means to fulfill their needs. This refers to:

• Specific goal

• Generic goal

• Innate need

• Acquired need

Based on Marslow's Hierarchy of Needs theory, people usually fulfill the needs from bottom to top. Which of the sequence is correct ?

• Self-actualization, ego needs, social needs, safety & security need

• Physiological, safety,ego needs, social needs, self-actualisation

• Physiological, safety,social needs,ego needs, self-actualisation

• Self-actualization, social needs, ego needs, safety & security need

Motivation is a highly dynamic construct that is constantly changing in reaction to life experiences. substitute goals. maintain satisfaction. induce activity. Which of the following is NOT reflecting dynamics of motivation.

• Needs are fully satisfied

• New needs emerge as old needs are satisfied

• Success and Failure influence goals

• Multiplicity of needs and variation of goals

"Process by which  an individual selects,  organizes and  interprets stimuli into a  meaningful and  coherent picture of the  world". This definition refers to:

• Attitude

• Motivation

• Learning

• Perception

Based on the picture, explain the stages of perception with an example each.

Based on the picture, which social class category this person fits into?

• Upper-lower

• Lower-lower

• Lower-middle

• Upper-upper

"Active in professional, community, and social activities, their homes serve as symbols of their achievements and consumption is often conspicuous" are the characteristics of :

• Upper-upper

• Upper-lower

• Upper-middle

• Lower-middle

"Husbands typically have a strong “macho” self-image, interested in items that enhance leisure time (e.g., TV sets) and solidly blue-collar" refers to:

• Upper-upper

• Upper-middle

• Middle-lower

• Upper-lower

How does reference groups influencing consumer behaviour ?