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Principles of Marketing

Authored by Zen Osias

Business

1st - 12th Grade

Used 267+ times

Principles of Marketing
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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This refers as the center of everything marketing does.

Marketing

Needs

Consumer

Value

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This refers to something you must have for survival.

Wants

Needs

Product

Service

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first name of Mr. Maslow?

Allan

Alfred

Abraham

Alexander

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

These refer to basic physical needs like drinking when thirsty or eating when hungry.

Physiological Need

Safety Need

Love and Belonging Need

Self-Actualization Need

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This means describing the offering and its value to your potential and current customers.

Creating

Communicating

Delivering

Exchanging

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

There is the actual transaction that has to occur.

Creating

Communicating

Delivering

Exchanging

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is simply getting the product into the hands of the customer.

Creating

Communicating

Delivering

Exchanging

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