Principles of Marketing

This refers as the center of everything marketing does.

• Marketing

• Needs

• Consumer

• Value

This refers to something you must have for survival.

• Wants

• Needs

• Product

• Service

What is the first name of Mr. Maslow?

• Allan

• Alfred

• Abraham

• Alexander

These refer to basic physical needs like drinking when thirsty or eating when hungry.

• Physiological Need

• Safety Need

• Love and Belonging Need

• Self-Actualization Need

This means describing the offering and its value to your potential and current customers.

• Creating

• Communicating

• Delivering

• Exchanging

There is the actual transaction that has to occur.

• Creating

• Communicating

• Delivering

• Exchanging

This is simply getting the product into the hands of the customer.

• Creating

• Communicating

• Delivering

• Exchanging

This refers to the process of collaborating with suppliers and customers to create offerings that have value.

• Creating

• Communicating

• Delivering

• Exchanging

This refers to feeling fulfilled, or feeling that we are living up to our potential.

• Love and Belonging Need

• Self-Actualization Need

• Safety Need

• Esteem Need

This is the monetary amount charged for the product.

• Product

• Promotion

• Place

• Price