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CBT review-week 11

Professional Development

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CBT review-week 11
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59 questions

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1.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

2. Unit-15: What does a business introduce to create high levels of consumer care?

A. Mission statement.
B. Customer diversification.
C. Marketing strategy.
D. Customer charter.

2.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

3. Unit-15: What best describes a Key Performance Indicator?

A. A way to compete with other hotels.
B. A measure to monitor success.
C. A way of comparing success rates.
D. A measure to identify financial loss.

3.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

4. Unit-15: Why is it important to benchmark own services against competitors?

A. To establish own business goals.
B. To identify potential new customers.
C. To assess strengths of own business.
D. To show their weaknesses on social media.

4.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

5. Unit-15: Which facility would be most likely to offer a valet service?

A. Camping site.
B. Resort hotel.
C. Business hotel.
D. Holiday village.

5.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

6. Unit-16: What is the most professional way for an individual member of staff to help maximize hotel sales?

A. Provide outstanding customer service.
B. Monitor activity from nearest competitors.
C. Write a review on an external review site.
D. Talk about the hotel on their own twitter feed.

6.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

7. Unit-16: What would be a way to provide an incentive to staff who maximize occupancy?

A. Warn of disciplinary action.
B. Hire a larger number of supervisors.
C. Base all wages on performance.
D. Create a commission structure.

7.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

8. Unit-16: What is a key focus of the promotion of the marketing mix for a hotel?

A. Support products.
B. Facilitating products.
C. Core products.
D. Complimentary products.

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