Promotion and Sponsorship Review
Authored by Camden Horner
Education
10th - 12th Grade
Used 6+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the acronym "AIDA" stand for?
Attention
Interest
Desire
Action
Attention
Information
Demonstrate
Action
Appealing
Interest
Desire
Attractive
Audacious
Intriguing
Demonstrate
Attractive
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The advertisement in the image is an example of what type of promotion?
Product
Institutional
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The advertisement in the image is an example of what type of promotion?
Product
Institutional
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A non-personal way of communicating features and benefits is known as?
Advertising
Direct Marketing
Public Relations
Personal Selling
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Activities that allow a company to influence a target audience is known as?
Advertising
Public Relations
Personal Selling
Sales Promotion
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Convincing a store to carry a product based on consumer demand is a known as a?
Push Strategy
Pull Strategy
Promotional Allowance
Slotting Allowance
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Offering a discount to a retailer on the first order in order to get the product on their shelves is known as a?
Push Strategy
Pull Strategy
Promotional Allowance
Slotting Allowance
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