Sports Marketing Midterm Practice Test

What are the four different types of market segmentation?

• demographic, behavioral, psychographic, and geographic
• economics, sharing, returns, and investment
• exchange, value, variables, and personality
• production, percentage, finance, and customer service

The Georgia Aquarium recently offered a group discount rate for the month of December. The aquarium is promoting to large families with a household size greater than 4. Which type of market segmentation is dividing a market based on the household family size?

• demographic segmentation
• psychographic segmentation
• geographic segmentation
• behavioral segmentation

Columbia Sportswear outlet store is promoting a new line of camping gear for the upcoming months. Columbia Sportswear sent an email to all customers who enjoy camping. What type of market segmentation is dividing a market based on customers' hobbies and interests?

• demographic
• psychographics
• geographics
• behavioral

Identify the particular type of segmentation being described below: The Westin Savannah Harbor Golf Resort & Spa created a marketing campaign to focus on consumers that live within 200 miles of their resort to promote the holiday season discounted room rates. The Westin Savannah Harbor Golf Resort & Spa targeted these consumers based on where they live because consumers who live within 200 miles of their location will be most likely to book a discounted room and travel last minute for the offer. Segmenting a market based on where a consumer lives is an example of ______________ segmentation.

• demographic
• psychographics
• geographics
• behavioral

Sports marketing can include two different marketing concepts - marketing of sports and marketing through sports. Which of the following examples show evidence of marketing through sports?

• The Ohio State Athletic Department has a TV commercial showcasing football highlights from the season.
• The Dallas Cowboys show hype videos on their website to get fans excited about this upcoming season.
• State Farm uses professional athletes to promote its products and services.
• The Houston Astros created World Series Shirts to sell through their website.

Which of the following marketing mix elements makes consumers aware of products and services?

• promotion
• place
• price
• product

The Atlanta Falcons use the marketing mix to communicate to their target market. Which of the following examples demonstrates evidence of the Atlanta Falcons using the promotional element of the marketing mix?

• The Atlanta Falcons created a package of single game tickets available for $250/person.
• The Atlanta Falcons have added new merchandise to the online team store ready to purchase.
• The Atlanta Falcons are playing games in London in 2023.
• The Atlanta Falcons have created billboards, TV commercials, radio advertisements and social media campaigns highlighting season ticket packages and benefits for the upcoming season.

A group of people with shared characteristics and interests such as demographics and psychographics that are most likely to purchase a business's products or services is known as __________________.

• enterprise system
• target market
• tribe
• community

The study of colors in relation to human behavior is known as ________________.

• color psychology
• design strategy
• compel process
• aim

The color palette with only one color with different hues. It is great to use for minimalist brands.

• analogous
• monochromatic
• triadic
• complementary