SEM 1 Unit 4 Study Guide

Which of the following products is a sporting event:

• Yankee Stadium

• Premiere of a Broadway play

• ESPN The Magazine

• Ocean kayaking in Alaska

Which of the following is an example of a venue:

• Statesville Sporting Goods store

• Statesville Recreation Complex

• Statesville Annual Marathon

• Statesville Jazz Festival

The most basic distinction between goods and services states that goods are ____________ products.           

• intangible

• inconsistent

• branded

• tangible

A high school basketball team won the state championship last year but didn’t even make the playoffs this year. This is an example of a(n) __________ sport product.

• tangible

• perishable

• inconsistent

• consistent

Your band is having a concert to raise money for charity. You have 15 tickets left and must sell them before the performance on Thursday night. This is an example of a(n) __________ product.

• perishable

• imperishable

• consistent

• tangible

Simon was determined to get a new golf game for his video game collection. The game costs $50 at the mall, but Simon was excited to find it for only $35 on eBay. He didn’t mind that it didn’t come from the mall. This is an example of

• separability.

• consistency.

• perishability

• tangibility.

Since attendance is usually low after school starts, a water park offers a 25% discount on admissions during the first two weeks of September. This is an example of

• smoothing.

• separability.

• consistency.

• branding.

Since a team’s performances are inconsistent from game to game, sport marketers might try to attract consumers by

• discontinuing group discounts.

• changing venues.

• lowering ticket prices.

• raising ticket prices.

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand

• loyalty.

• quality.

• awareness.

• image.

Which of the following is a sport good made available through a sport service:

• Workout session with a personal trainer

• Tennis racket repair at a country club

• Water bottle sold at a health club pro shop

• Aerobics classes at a health club