Business: Place

Place is part of the marketing mix. But which part?

• Setting prices

• Designing products

• Getting products to customers

• Promoting products

What is the chain called that connects producers with consumers?

• Chain of distribution

• Chain of production

• Chain of stores

What does a wholesaler do?

• Sells to producers

• Sells to retailers

• Sells to consumers

Who adds a mark up? [choose ONE option]

• Wholesaler

• Retailer

• Neither

• Both

Give one reason why it is cheaper to buy from a producer than a retailer

• There's more choice

• Mark up is only added once

• Mark up is only added twice

Give one reason why the price charged by a small retailer will be higher than the price charged by a large retailer

• Fewer stages in the distribution chain

• Large retailers give better customer service

• More stages in the distribution chain

Which of these products are we MOST likely to buy directly from the producer?

• Clothing

• Car

• Hair cut

• Coca Cola

Which of these products is LEAST likely to go through a wholesaler?

• Rolex watch

• Consumer packaged goods

• Clothes

Which of the following is a benefit of ONLINE selling for SELLERS?

• Sellers can talk to customers face-to-face

• Customers get more choice

• Selling costs are lower than selling from a shop

Give TWO reasons why online shopping may be MORE CONVENIENT for customers than visiting a store

• A lot of items can be purchased quickly

• Products can be tried before purchase

• Customer service is provided in person

• No need to find a parking space