The quadrant that contains what the user says out loud in an interview or some other usability study. Ideally, it contains verbatim and direct quotes from research.

• Says

• Think

• Feels

A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.

• Design Thinking

• Systems thinking

• Strategic Innovation

It is a person’s way of thinking and opinions. It is used to reach the depth of a problem.

• Behavior

• Motivation

• Mindset

A mentality about communicating your vision through the use of experiences, visuals and stories.

• Show, then tell

• Slow, Don't tell

• Show, Don't tell

The year when IDEO was formed and showcased its design process modelled on the work developed at the Stanford Design School.

• 1990

• 1991

• 1992

One of the most powerful phrases in the English language, and for good reason.

• What if

• What is

• What now

The year where Design Thinking was thought at the Stanford School of Design and start making development, teaching and implementation of Design Thinking one of its own central goals since its inception.

• 2005

• 2006

• 2007

The Director of Urban Design Programs at Harvard who published book Design Thinking in 1987, which focuses on the way the architectural designer approaches his task through the lens of the inquiry.

• Peter Rowe

• Bryan Lawson

• Robert H. McKim

It is this embracement of possibility and knowledge that there is a better solution to the problem out there.

• Optimism

• Pessimism

• Skepticism

A technique used to rapidly immerse a group or team into a situation for problem-solving or idea creation, developed by IDEO.

• Says

• Think

• Does