
Marketing Chapter 12
Authored by Jhon Bulaong
Business
1st - 3rd Grade
Used 1+ times

AI Actions
Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...
Content View
Student View
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Nils Sjöberg Bakery has been in partnership with Bowery Sweetscape for their supply of sugar almost a decade from now. Sweetscape is an example of:
Downstream Partner
Value Network
Demand Chain
Upstream Partner
Answer explanation
Sweetscape is an upstream partner because they supply the raw materials (sugar) for the bakery.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Examples of downstream partners are wholesalers and retailers
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Inez Manufacturing Corp. gathers consumer data through marketing intelligence to expand their channels and promote their product better. The business performs what type of key function?
Promotion
Contact
Matching
Information
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Pricing is one of the key functions of Marketing Channels
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Vertical Marketing System is best illustrated by a set of producers, wholesalers, and retailers acting as a perfectly segmented system.
True
False
Answer explanation
VMS is described as a distribution channel structure with partners acting as a unified system.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Hermès, a luxurious brand known for their Birkin bags, scarves and haute couture, uses which type of distribution strategy?
Intensive Distribution
Exclusive Distribution
Selective Distribution
Locomotive
Distribution
Answer explanation
Exclusive distribution is often found in the distribution of luxurious brands including Hermès.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Outbound distribution is a type of marketing logistics where the company is moving products from the factory to resellers and ultimately to customers
True
False
Access all questions and much more by creating a free account
Create resources
Host any resource
Get auto-graded reports

Continue with Google

Continue with Email

Continue with Classlink

Continue with Clever
or continue with

Microsoft
%20(1).png)
Apple
Others
Already have an account?
Similar Resources on Wayground
10 questions
Introduction to Marketing
Quiz
•
1st - 2nd Grade
15 questions
Revamped New Hire Induction
Quiz
•
KG - 12th Grade
10 questions
ÁREAS FUNCIONALES
Quiz
•
1st - 5th Grade
15 questions
communication skill
Quiz
•
1st - 10th Grade
11 questions
Marketing căn bản_Chương 1
Quiz
•
1st - 2nd Grade
13 questions
Y9 fun quiz #2
Quiz
•
3rd - 4th Grade
10 questions
Logistyka BC
Quiz
•
1st - 5th Grade
10 questions
TIME VALUE OF MONEY
Quiz
•
1st - 2nd Grade
Popular Resources on Wayground
7 questions
History of Valentine's Day
Interactive video
•
4th Grade
15 questions
Fractions on a Number Line
Quiz
•
3rd Grade
20 questions
Equivalent Fractions
Quiz
•
3rd Grade
25 questions
Multiplication Facts
Quiz
•
5th Grade
22 questions
fractions
Quiz
•
3rd Grade
15 questions
Valentine's Day Trivia
Quiz
•
3rd Grade
20 questions
Main Idea and Details
Quiz
•
5th Grade
20 questions
Context Clues
Quiz
•
6th Grade