Marketing Chapter 12

Marketing Chapter 12

1st - 3rd Grade

10 Qs

quiz-placeholder

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Marketing Chapter 12

Marketing Chapter 12

Assessment

Quiz

Business

1st - 3rd Grade

Hard

Created by

Jhon Bulaong

Used 1+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Nils Sjöberg Bakery has been in partnership with Bowery Sweetscape for their supply of sugar almost a decade from now. Sweetscape is an example of:

Downstream Partner

Value Network

Demand Chain

Upstream Partner

Answer explanation

Sweetscape is an upstream partner because they supply the raw materials (sugar) for the bakery.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Examples of downstream partners are wholesalers and retailers

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Inez Manufacturing Corp. gathers consumer data through marketing intelligence to expand their channels and promote their product better. The business performs what type of key function?

Promotion

Contact

Matching

Information

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Pricing is one of the key functions of Marketing Channels

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Vertical Marketing System is best illustrated by a set of producers, wholesalers, and retailers acting as a perfectly segmented system.

True

False

Answer explanation

VMS is described as a distribution channel structure with partners acting as a unified system.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Hermès, a luxurious brand known for their Birkin bags, scarves and haute couture, uses which type of distribution strategy?

Intensive Distribution

Exclusive Distribution

Selective Distribution

Locomotive

Distribution

Answer explanation

Exclusive distribution is often found in the distribution of luxurious brands including Hermès.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Outbound distribution is a type of marketing logistics where the company is moving products from the factory to resellers and ultimately to customers

True

False

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