Marketing Chapter 12

Nils Sjöberg Bakery has been in partnership with Bowery Sweetscape for their supply of sugar almost a decade from now. Sweetscape is an example of:

• Downstream Partner

• Value Network

• Demand Chain

• Upstream Partner

Answer explanation

Sweetscape is an upstream partner because they supply the raw materials (sugar) for the bakery.

Examples of downstream partners are wholesalers and retailers

• True

• False

Inez Manufacturing Corp. gathers consumer data through marketing intelligence to expand their channels and promote their product better. The business performs what type of key function?

• Promotion

• Contact

• Matching

• Information

Pricing is one of the key functions of Marketing Channels

• True

• False

Vertical Marketing System is best illustrated by a set of producers, wholesalers, and retailers acting as a perfectly segmented system.

• True

• False

Answer explanation

VMS is described as a distribution channel structure with partners acting as a unified system.

Hermès, a luxurious brand known for their Birkin bags, scarves and haute couture, uses which type of distribution strategy?

• Intensive Distribution

• Exclusive Distribution

• Selective Distribution

• Locomotive

  Distribution

Answer explanation

Exclusive distribution is often found in the distribution of luxurious brands including Hermès.

Outbound distribution is a type of marketing logistics where the company is moving products from the factory to resellers and ultimately to customers

• True

• False

A major logistics function that involves the practice or process of storing goods in a stockroom.

• Warehousing

• Transportation

• Inventory management

• Storage management

These are one of the most cost-effective modes for shipping large amounts of bulk products—coal, sand, minerals, and farm and forest products—over long distances.

• Ship

• Trains

• Railroads

• Trucks

Piggyback is a type of intermodal transportation where the mode of transport is a combination of trucks and air.

• True

• False

Answer explanation

Piggyback = rail and trucks