GTM101

Google Tag Manager can only be used with Google tags

• True

• False

A Tag Manager account does not allow you to do which of the following?

• Manage tags for one or more websites

• Manage user permissions in your Google Analytics account

• Connect multiple Tag Manager accounts to a single Google account

• Control access permissions to a Tag Manager account

What is a “trigger” in Tag Manager?

• A trigger determines which events fire on your website

• A trigger instantiates the data layer

• A trigger fires a tag in response to a website event

• A trigger publishes a tag to your website

Which of the following is not part of GTM hierarchy structure?

• Account

• Property

• Variable

• Container

• None of above

Google Tag Manager does not help you manage your website in which of the following ways?

• Simplify and speed up tag deployment

• Specify when tags should fire

• Increase audience reach

• Manage different versions of tags

• None of above

What is stored in a Tag Manager container?

• A grouping of all of your Tag Manager accounts

• A collection of variables defined in Tag Manager

• A Javascript object that holds data passed from your website

• A collection of website tags and triggers

What is a “container snippet” in Tag Manager?

• Javascript code placed on each page of your website

• A Javascript object that holds data passed from your website

• A collection of website tags and triggers

• Analytics tracking code

When logging into Google Tag Manager for the first time, what needs to be set up?

• A Google Analytics account

• A Tag Manager account

• A Container

• A Tag