Product life cycle

In Product Life Cycle stages, the stage in which sales and profits fall is called

• Growth

• None of these

• Decline

• Introduction

Which one is NOT a stage in the PLC?

• Decline

• Growth

• Maturity

• Development

Which of the following is not a characteristic of “Market Introduction Stage” in PLC?

• Demands has to be created

• Costs are low

• Makes no money at this stage

• Slow sales volume to start

Costs are high, demand has to be created, customers have to prompted to try the product, slow sales volume starts and makes no money at this stage are the characteristics of which stage in PLC.

• Saturation stage

• Growth stage

• Introduction stage

• Mature stage

• Decline stage

Which characteristic describes the maturity stage of the product life cycle?

• When sales begin to fall

• When sales begin to rise

• When sales are at their peak

Which characteristic describes the decline stage of the product life cycle?

• When sales begin to fall

• When the product is not available on the market yet

• When the product is launched on the market

What is the core product of a winter coat?

• the material it is made of

• its cost

• the employment its manufacture provides

• the warmth it provides

• The brand

Where does after-sales service fit into the total product offering?

• Core Product

• Core Benefit

• Basic Product

• Augmented product

Where do styling and quality fit into the total product offering?

• Core Product

• Core Benefit

• Basic product

• Augmented product

• Actual product

What is the NPD process?

• Idea Generation ➡️ New product development strategy ➡️ Screening and Evaluation ➡️ Development ➡️ Business Analysis ➡️ Testing ➡️ Commercialization.

• Screening and Evaluation ➡️ Development ➡️ Business Analysis ➡️ Testing ➡️ Commercialization ➡️ Idea Generation ➡️ New product development strategy

• New product development strategy ➡️ Idea Generation ➡️ Screening and Evaluation ➡️ Development ➡️ Business Analysis ➡️ Testing ➡️ Commercialization.

• New product development strategy ➡️ Idea Generation ➡️ Screening and Evaluation ➡️ Business Analysis ➡️ Development ➡️ Testing ➡️ Commercialization.