Social Media Ads

The section where you write clearly and concisely what you want people to understand and remember about your offering is which component of a social media ad?

• Copy

• Creative

• Call to action

• Landing page

You’re running ads for a nonprofit dedicated to ocean conservation and you want your target audience to educate themselves about your work. Which of the following Facebook Call to Action buttons would be most appropriate for your ad?

• Book Now

• Download

• Shop now

• Learn more

You’re creating an ad for a boutique smartphone case company called Case. The target audience is design-conscious people aged 21-39, with an interest in modern art and minimalist home decor. 

Your ad creative is a photo of a child looking pensively over the ocean. Your copy reads: “You’re stylish—shouldn’t your phone be, too?” Your CTA says “Shop Now!”

Which part of the ad is ineffective?

• Creative

• Copy

• CTA

• I have no idea

True or false? Mobile-video consumption is rising by 100% every year, making video ads a must for marketers.

• True

• False

True or false? If you’re advertising on a platform like Pinterest that doesn’t offer Call-to-Action buttons, you can’t include a CTA in your ad.

• True

• False

True or false? Your promoted post will not appear alongside other posts and stories and look almost like an organic post.

• False

• True

You are noticing that the number of people who view your Facebook posts is declining. What would be a good course of action to entice new viewers to your page?

• Come up with a creative new idea for your organic posts

• Put a “Please Share” message in your posts

• Just keep doing what you’ve been doing and hope for the best

• Invest in paid advertising on Facebook

Which of the following are ad formats offered to users for purchase on Youtube? (Select all that apply)

• Ovelay Ad

• Display Ad

• Video Ad

• Side Ad

What are ads you create directly from organic posts already on your Facebook page called?

• Boosted Posts

• Inorganic Posts

• Creative Posts

• Copied Posts

Which of the options provided are differences between paid ads and organic posts? (select all that apply)

• An ad has no limitations to its content while an organic post is limited

• An ad can  be shown to a target audience outside of your followers while an organic post can not

• An ad is guaranteed to be displayed in someone’s feed while an organic post is not

• With ads you have more control over who will have a chance to see your ad than when posting content organically