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ACCT 3130 Chapter 12

Authored by J Nope

Business

KG

Used 1+ times

ACCT 3130 Chapter 12
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33 questions

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1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

___ specifies how an organization matches its own capabilities with the opportunities in the marketplace to accomplish its objectives.

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

What shapes an organization's profit potential?

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What are the five forces of industry analysis?

Number & Strength of Competitors

Potential Entrants to the Market

Availability of Equivalent Products

Bargaining Power of Customers

Bargaining Power of Input Suppliers

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What are the two basic business strategies?

Product Differentiation

Cost Leadership

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An organization's ability to offer products or services perceived by its customers to be superior & unique relative to the products or services of its competitors.

Product Differentiation

Cost Leadership

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An organization's ability to achieve lower costs relative to competitors through productivity & efficiency improvements, elimination of waste, and tight cost control.

Product Differentiation

Cost Leadership

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Competitive Advantage: brand loyalty & the willingness of customers to pay high prices.

Product Differentiation

Cost Leadership

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