Promotion

The arm of marketing that concerns itself with promoting the image of a company, organization, or individual either good or bad, it is non-paid.

• advertising

• endorsements

• good will

• public relations

Paid non-personal communication that will encourage a consumer to buy a product

• advertising

• endorsements

• good will

• public relations

A general willingness to work with or assist a person or organization based on a positive reputation or relationship without monetary compensation

• advertising

• endorsements

• good will

• public relations

Companies promote products using one key message that is directed to everyone

• niche marketing

• guerilla marketing

• mass marketing

This type of promotion generally has a higher cost per customer than other methods, it is used in a small business setting.

• advertising

• publicity

• personal selling

• sales promos

Type of advertising that provides the advantages of sight, sound, and motion

• advertising

• publicity

• personal selling

• sales promos

Type of advertising that uses banner ads and pop-up advertising

• print ads

• transit ads

• tv ads

• social media ads

Which of the following indicates all of the elements of the promotional mix?

• product, price, place, promotion

• personal selling, advertising, price, product

• personal selling, advertising, publicity, sales promotion

Coupons, samples, rebates, sweepstakes, and contests are examples of:

• advertising

• publicity

• personal selling

• sales promos

Free mention of a product or organization in the news

• advertising

• publicity

• personal selling

• sales promos