Promotion

Promotion

2nd - 12th Grade

16 Qs

quiz-placeholder

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Promotion

Promotion

Assessment

Quiz

Business

2nd - 12th Grade

Medium

Created by

Jaclyn Phillips

Used 5+ times

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16 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The arm of marketing that concerns itself with promoting the image of a company, organization, or individual either good or bad, it is non-paid.

advertising

endorsements

good will

public relations

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Paid non-personal communication that will encourage a consumer to buy a product

advertising

endorsements

good will

public relations

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A general willingness to work with or assist a person or organization based on a positive reputation or relationship without monetary compensation

advertising

endorsements

good will

public relations

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Companies promote products using one key message that is directed to everyone

niche marketing

guerilla marketing

mass marketing

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

This type of promotion generally has a higher cost per customer than other methods, it is used in a small business setting.

advertising

publicity

personal selling

sales promos

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Type of advertising that provides the advantages of sight, sound, and motion

advertising

publicity

personal selling

sales promos

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Type of advertising that uses banner ads and pop-up advertising

print ads

transit ads

tv ads

social media ads

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