Promotion
Authored by Jaclyn Phillips
Business
2nd - 12th Grade
Used 5+ times
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16 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The arm of marketing that concerns itself with promoting the image of a company, organization, or individual either good or bad, it is non-paid.
advertising
endorsements
good will
public relations
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Paid non-personal communication that will encourage a consumer to buy a product
advertising
endorsements
good will
public relations
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A general willingness to work with or assist a person or organization based on a positive reputation or relationship without monetary compensation
advertising
endorsements
good will
public relations
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Companies promote products using one key message that is directed to everyone
niche marketing
guerilla marketing
mass marketing
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
This type of promotion generally has a higher cost per customer than other methods, it is used in a small business setting.
advertising
publicity
personal selling
sales promos
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Type of advertising that provides the advantages of sight, sound, and motion
advertising
publicity
personal selling
sales promos
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Type of advertising that uses banner ads and pop-up advertising
print ads
transit ads
tv ads
social media ads
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