Marketing Quiz Prep 3

This is an example of what type of marketing?

• Content Centric

• Customer Centric

• Human Centric

• Social CRM

Which of the following is NOT a primary use of mobile applications for marketers?

• Self Service

• Brand Media

• Extension of Core Product

• The Bow Tie Model

True or False: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

• True

• False

The key to multi channel marketing is a seamless blended delivery that is informed by prior encounters

• True

• False

Answer explanation

It is omni channel marketing, not multi channel that is a seamless blended delivery that is informed by prior encounters

The concept of strategically carrying low or no inventory for purchase in your physical store and essentially turning your store into a showroom is called....

• Showrooming

• Content Marketing

• Webrooming

• Engagement Marketing

Marketing 5.0 is known as

• Traditional to Digital

• Technology for Humanity

• Product Centric

• Customer Centric

The proactive process of monitoring what is being said about a brand on the Internet, particularly on social media and online communities is called...

• Digital Anthropology

• Emphatic Research

• Netnography

• Social Listening

True or False: Digital Anthropology is a method that adapts the practice of ethnography to understand human behaviors in e-tribes or online communities.

• True

• False

Answer explanation

The method described is netnography