THM FINALS 2 updated

grouping potential

customers based on their location; oldest and

simplest basis for market segmentation

• Geographic Segmentation

• Psychographic Segmentation

• Demographic Segmentation

• Socio-Cultural Segmentation

• Product-Related Segmentation

grouping on how

they live, their priorities, their opinions, their

attitudes and their interests

• Geographic Segmentation

• Psychographic Segmentation

• Demographic Segmentation

• Socio-Cultural Segmentation

• Product-Related Segmentation

gender, age, ethnicity,

occupation, educational level, income, household

size and family situation

• Geographic Segmentation

• Psychographic Segmentation

• Demographic Segmentation

• Socio-Cultural Segmentation

• Product-Related Segmentation

religion, social class,

family lifestyle, status

• Geographic Segmentation

• Psychographic Segmentation

• Demographic Segmentation

• Socio-Cultural Segmentation

• Product-Related Segmentation

benefits people

seek in the good or service, the amount of good or

service used and degree of company loyalty

• Psychographic Segmentation

• Geographic Segmentation

• Demographic Segmentation

• Socio-Cultural Segmentation

• Product-Related Segmentation

“identifying tourism customers and deciding on

how to meet their wants and needs”

(a)  

“making the heterogeneous market into a

homogenous market”

(a)  

“the process through which potential customers

with similar needs and characteristics are

grouped together so that a tourism

organization can apply marketing strategies

for the selected market segment efficiently”

(a)  

Understand the needs and wants of customers

• BENEFITS OF

  MARKET SEGMENTATION

• WAYS TO SEGMENT

  THE MARKET

Allocate marketing expenses efficiently

• BENEFITS OF

  MARKET SEGMENTATION

• WAYS TO SEGMENT

  THE MARKET