Marketing Chapter 17 Quiz

News Releases are sent out to local radio stations, television news stations, and the local newspapers to inform them of the changes that the company is making.

• True

• False

The largest trade show in the Unites States is located in Nashville and it is a car show.

• True

• False

Schnucks supermarkets offer regular customers money back based on the amount you purchased.    This offer is an example of loyalty marketing programs.

• True

• False

Businesses spend more money promoting to consumers than to other businesses.

• True

• False

An advantage of publicity is that it costs less than other forms of promotion.

• True

• False

What type of consumer promotion is an art contest run by a cereal company that is offering a trip to Disneyland for the winner?

• premiums

• licensing

• product samples

• incentives

What is a special price discount that is given as an incentive to wholesalers and retailers?

• slotting allowance

• product incentive

• promotional allowance

• rebate

A business often has the least control over which type of promotion?

• publicity

• advertising

• personal selling

• sale promotion

Outward Bound is selling a backpack together with a pair of hiking boots at one-third off their regular combined price. What type of promotion is this?

• incentives

• product sample

• deal

• sponsorship

____________________ is the type of nonpersonal promotion in which a business can use a variety of media or methods for its presentation.

• managing

• sales promotion

• commercials

• advertising