Digital Marketing

The purpose of Digital Marketing is ...

• To encourage users to use mobile devices like mobile phones and mobile tablets

• To save time and effort in marketing

• Leverage on digital platform to promote and sell goods and services

• To protect the environment as print media is bad for the environment

Which of the below is is a digital marketing techniques? (There is more than 1 correct answer)

• Rewarding a site or individual for each sale/ lead i.e. Affiliate Marketing

• Creating and sharing useful, relevant and quality content content i.e. Content Marketing

• Engaging consumers at a booth by showing content on the tablet to generate interest

• Reaching consumers through their mobile phone with content and information i.e. mobile marketing

To increase website traffic and visibility in search engine results pages through paid and unpaid (organic) methods

• Digital Advertising

• Search Engine Marketing

• Search Engine Optimisation

• Display Advertising

Which of the list is NOT a digital marketing advantage?

• Cost effectiveness

• Higher engagement compared to traditional marketing

• ROI is easily tracked

• All audience is suitable for digital marketing

Which of the following is a digital marketing strategy consideration? (More than 1 answer)

• Goals aligned with business goals and strategy

• Identify target audience information e.g. values, needs, interests

• Ensure that products and services has a good shopfront

• Use engaging contents e.g. photos, animations, videos, blogs

What is a a factor to ensure consistently good ranking on a search engine?

• Good passwords

• Good details

• Good users

• Good keywords

Which of the following is NOT a website design?

• Responsive Design

• Accessbility

• Colour usage

• Performance Optimisation

SEO is the acronym for?

• Site Efficiency Optmisation

• Site Engine Optimisation

• Search Engine Optimisation

• Search Engine Original

PPC is the acronym for?

• Program Pay Customer

• Problematic Placement Code

• Pay Per Click

• Program Preparation Computer

Marketing to specific customers based on their location

• Pyschographic

• Behavioral

• Geographic

• Demographic