DBM FINAL

Today's marketing efforts to moderately create the same experience across channels are called:

• multichannel

• duochannel

• quazichannel

• omnichannel

IoT will be changed by

• IoH

• IoA

• IoB

• IaS

The behavior when a person searches and analyzes a product online, but buys in a physical store is abbreviated as:

• PORO

• ROTO

• TOPO

• ROPO

The emotional relationship of the user with the product/service/system is called

• UX

• AI

• UA

• UI

The highest possible benefit of the product/service:

• Functional

• Emotional

• Life changing

• Social/transcendental

The most popular data analyst used by digital marketers is called:

• Ahrefs

• Google analytics

• Facebook Insights

• Apple watch

Monitoring social media mentions of your brand, competitors, or keywords that matter to you is called:

• social paranoia

• social inteligence

• social listening

• social watching

What should be the keyword density (percentage) in SEO friendly text?

• 1-3

• 4-7

• 8-12

• 13-17

The most popular proprietary media tactic used by digital marketers today is

• Social media

• eMail marketing

• SEO

• Content marketing

The most popular content format today is:

• Long videos

• Gif

• Pictures

• Short videos