GEAH PPC Module 4 The Frankfurt School of Pop Culture

The Frankfurt School not a formal school on popular culture

• TRUE

• FALSE

The Frankfurt School is a collection of _____ from the first half of the 20th Century who use popular culture in their discussions

• scholars

• men of wisdom

• theorists

• researchers

The Frankfurt School discussed ideas on the _____ and critical theory

• mass culture

• culture industry

• capitalism

• Marxism

Henry Ford's quote: "Any customer can have a car painted any color that he wants so long as it is black." means____.

• the customer is always right

• we have freedom of choice

• There is the promise of choice or selection, but at the end of the day, that selection is not real.

• The car is your if the price is right

The culture that is widely disseminated via mass media is called _____.

• culture industry

• mass culture

• mass media culture

• capitalist culture

What industry is destroying culture and individuals?

• Film industry

• Culture industry

• mass industry

• Cottage industry

The Frankfurt School relies on the idea of _____.

• Marxism

• Capitalism

• Socialism

• Democracy

The representations of capitalism such as industries are at fault or cause of destruction in our culture.

• TRUE

• FALSE

Marxism is invested on the _____.

• income

• market

• people

• industry

Capitalism is invested in _____.

• market value

• industry

• the people

• the working class