Chapter 4, Ethics & Social Responsibility

The set of moral values that guide a person's behavior

• Spam

• Code of Conduct

• Ethics

• Morals

The rules for professional conduct and integrity in all areas of business.

• Ethics

• Morals

• Code of Ethics

• Business ethics

A document that identifies the manner in which employees should behave while at work or when representing the company.

• Code of conduct

• Ethics

• Morals

• Business ethics

A document that dictates how business should be conducted. Also called statement of ethics.

• Ethics

• Code of ethics

• Code of conduct

• Business ethics

A system to track contact information and other information for current and potential customers.

• Ethics

• Code of ethics

• Customer relationship management (CRM)

• Spam

Electronic messages sent in bulk to people who did not give a company permission to e-mail them.

• Ethics

• Spam

• Code of conduct

• Morals

Behaving with sensitivity toward social, economic, and environmental issues.

• Social responsibility

• Goodwill

• Philanthropy

• Sustainability

The actions a business takes to further social good.

• Social responsibility

• Goodwill

• Cause marketing

• Corporate social responsibility

The advantage a business has due to its positive reputation

• Goodwill

• Philanthropy

• Sustainability

• Recycling

Promoting the welfare of others, usually through donating time, property, or money.

• Sustainability

• Philanthropy

• Social responsibility

• Sustainability