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10 Qs

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BHMC2003 Quiz #7 Chapter 7 : Marketing PR

BHMC2003 Quiz #7 Chapter 7 : Marketing PR

University

10 Qs

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Assessment

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Jacqueline Howard

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

This term refers to an argument that appeals to one's emotions

Logos

Pathos

Ethos

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

This term refers to an argument that appeals to logic

Logos

Ethos

Pathos

Rhetorical Fallacy

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

"You know me - I've taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers."

Ethos 

Pathos

Logos

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The three rhetorical appeals are...

pathos, logos, ethoes

pathoes, ethos, logos

ethos, logos, pathos

ethos, logoes, pathos

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

If an ad claimed:  "35 people drank this diet soda, and 33 of them subsequently lost weight," the ad is using...

Ethos

Pathos

Logos

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

An ad using a funny talking dog to sell a product is focused on: 

Pathos

Logos

Ethos

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The 3 elements to the art of persuasion are known as....

Rhetorical Appeals

Rhetorical Devices

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