Marketing Chapter 19

Advertising designed to increase sales is known as ?

• Promotional Advertising

• Institutional Advertising

• Online Advertising

• Specialty Advertising

The main purpose of advertising is to present a message that discourages the customer to buy the product or accept the ideas.

• True

• False

__________ are the agencies, means or instruments used to convey advertising messages to the public.

• Media

• Print Media

• Advertising

• Promotional Media

________ ________ is written advertising that may be included in everything from newspapers and magazines to direct mail, signs and billboards.

• Print Media

• Broadcast Media

• Online Advertising

• Specialty Media

Which of the following is a type of print media?

• Newspaper

• Magazine

• Direct-Mail

• All of the above

Radio and television are both examples of broadcast media.

• True

• False

_______ _________ involves placing advertising messages on the internet.

• Specialty Advertising

• Online Advertising

• Promotional Advertising

• Institutional Advertising

Newspaper advertising rates are classified into which two categories?

• Display and Classified

• Display and Network

• Network and Classified

• None of the above

Newspaper advertising sends a message right to your home.

• True

• False

Transit advertising uses public transportation facilities to bring advertising messages to people. The accomplish this by doing which of the following?

• Printed posters found inside business and commuter trains

• Exterior posters on outside of taxis

• Station posters located near or in subways and in railroad, bus, and airline terminals

• All of the above