Marketing Quiz

 A a brief attention-getting phrase used in advertising or promotion is a ______________________________.

• promotion

• place

• slogan

• brand

A ____________________________________ is A specific group of people with shared characteristics that a business markets its products or services to.  

• customer

• place

• marketing

• target market

 ______________ serve to represent a given organization or company through a visual image that can be easily understood and recognized.

• slogan

• logo

• product

• brand

What are the 4 Ps of marketing?

• Politics, Price, Place, Promotion

• Product, Price, People, Promotion

• Product, Price, Place, Promotion

The merchandise or services offered by a company to its customers.

• Price

• Product

• Place

• Promotion

The activities that communicate the product’s features and benefits that help persuade customers to purchase the product.

• Product

• Price

• Place

• Promotion

What the customer is charged.

• Promotion

• Place

• Product

• Price

segments based upon age, race, gender and income

• psychographic

• geographic

• demographic

• behavioral

dividing market into rural, suburban, and urban segments

• psychographic

• geographic

• demographic

• behavioral

based on a person's shopping patterns, social media likes, and product benefit or value

• psychographic

• geographic

• demographic

• behavioral