UNIT 9 MARKETING QUIZ
Authored by Bina Raniga
Business
12th Grade
Used 22+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 2 pts
Marketing helps a business to:
Get customer loyalty
Get a loan from the bank
Develop their image, reputation, product and customer loyalty
Meet customers needs
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What does M stand for in SMART?
Minimum
Measurable
Monthly
Marketing
3.
OPEN ENDED QUESTION
20 sec • 2 pts
Costco selling to a corner shop trader is known as what kind of market?
Evaluate responses using AI:
OFF
4.
MULTIPLE CHOICE QUESTION
20 sec • 3 pts
Logo, symbol and celebrity endorsements are all components of.....
Brand
Brand name
Brand dimension
Brand work
5.
FILL IN THE BLANKS QUESTION
20 sec • 2 pts
Primary research is the one where
(a)
6.
MULTIPLE CHOICE QUESTION
20 sec • 2 pts
Benchmarking means
doing research on a bench
checking how a business is performing and comparing with other businesses
your profits are more than your competitors
Assessing customer needs
7.
MULTIPLE CHOICE QUESTION
20 sec • 2 pts
What is an augmented product?
A product sold only online
A product extension
A new product
A product that comes with extra's to make it more appealing to buy
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