Marketing Final (Teacher made) F22

The process of planning, pricing, promoting, selling, and distributing products to satisfy customers needs and wants

• marketing

• selling

• production

• merchandising

The process of dividing a market of potential customers into groups based on different characteristics is called

• Market Segmentation

• Market Analysis

• Demographics

• Consumer identification

Which of these answer includes ONLY examples of demographics?

• Marital status, religion, ethnicity

• Household income, gender, race

• Age, geographical location, gender

• Race, age, hobbies

Which of these answer includes ONLY examples of psychographics?

• Interests, opinions, attitudes

• Household income, beliefs, race

• Age, geographical location, gender

• Ethnicity, age, hobbies

A business' target market includes

• Everyone

• All the people who might use a product or service

• The specific people that the company is aiming to reach with its marketing and sales efforts

• One segment of the market

Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products?

• Promotion

• Place

• Price

• Product

Marketing links producers to

• distributors

• retailers

• marketers

• customers

Which of the following influences the process of determining price:

• Customers’ perception of value

• Publicity

• Purchase location

• Sales promotion

In an overall sense, where does marketing occur?

• Wherever advertisements are

• Wherever stores are

• Wherever businesses are

• Wherever customers are

Which of the following activities is an aspect of marketing a service:

• Finding out customers’ favorite coffee flavors

• Determining how much to charge for a haircut

• Developing a new, improved cell phone

• Advertising the state of Michigan on television