Marketing Semester 1 Final

Which businesses are directly involved in marketing?

• Marketing research firm, advertising agency

• Car dealership, medical center

• Bank, government agency

• Local shop, ice cream producter

Which businesses have major marketing activities?

• Marketing research firm, advertising agency

• Car dealership, bank

• Medial center, government agency

• Local shop, ice cream producter

Which have limited marketing activities?

• Medical center and government agency

• Advertising agency and bank

• Marketing research firm

• Car dealership and boutique

Which department would be responsible for writing pay checks?

• Operations

• Marketing

• Accounting and finance

• Production

What is the marketing concept all about?

• Advertisements and sales

• Making low-cost product

• Meeting customer needs

• Making products

What function of marketing would decide where and how to sell a product?

• Financing

• Distribution

• Production

• Selling

Which is NOT one of the 4 P's of the Marketing Mix?

• Price

• Place

• Product

• Perception

A natural resource gathered directly from the earth is called ​_____.

When changes, adjustments, or additions are added to natural resources for sell it is called ​_____.

You own a burger joint in a neighborhood that has many other competing burger joints. This means your demand is probably __________.

• Need-based

• Elastic

• Time-based

• Inelastic