Communications
Authored by professeur éco
Science
9th - 12th Grade
Used 3+ times
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18 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La communication externe a pour rôle de contrôler la diffusion des informations de l’organisation
Vrai
Faux
2.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
Les types de communications externes sont
la communication commerciale
la communication institutionnelle
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La communication institutionnelle vise à démontrer les qualités du produit et de la marque, faire connaître et vendre le produit
Vrai
Faux
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
la communication institutionnelle vise à
promouvoir l’organisation
développer sa notoriété
livrer une image positive et communiquer sur les valeurs
Améliorer le chiffre d'affaire de l'entreprise
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La communication intégrée correspond à la diffusion complémentaire de son message sur plusieurs canaux
FAUX
VRAI
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
La communication intégrée permet d'améliorer l'efficacité du message
vrai
Faux
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
L'identité de l'organisation manifeste notamment à travers
sa marque employeur
sa culture
son identité numérique
son identité numérique
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