Trust Me, I'm Lying

Advertisement x ___ = ____

• revenue = traffic

• traffic = revenue

• traffic = clicks

• scoops = revenue

"Traffic is ____."

• heavy."

• money."

• blogs."

• good."

How do established (legacy) press and modern web media differ? Select all that apply.

• Web media already has a recognized name.

• Legacy press is about building a name

• Legacy media wants to protect a name.

• Web media will publish anything to get their name recognized.

Media has become more about chasing ___ than ___.

• money than truth.

• truth than money

• cars than money

• rumors than money

Bloggers are hired based on...

• ethics and morals.

• experience.

• quickness.

• name.

How can Twitter be easily manipulated to get the message you want out?

• Pay a verified person to tweet what you want.

• Just post your opinion and hope it gets shared.

• Use hashmarks to try to draw attention.

Affiliate marketing is... (check all that apply)

• pay per click

• how influencers on social media and vlogs make money

• targeting advertisements and headlines to specific people

• people getting paid when others buy something using their special link

What is the "revolving door" phenomenon?

• No one wants to stay in media, so there are a lot of newbies publishing crap to get by.

• Companies keep buying others out

• Influential writers move up the chain to bigger, more powerful media companies.

• It's a spinning door that's just plain fun to play in.

What is the negative effect of the revolving door?

• writers are cut throat and say anything

• writers won't report negatively about companies they've worked at previously

• writers go easy on the big companies because they hope to land jobs there

If a source can't be ________, they probably can't be a source.

• verified

• reached by phone

• named

• reached by email