Sports Marketing Ch 2 MC

Which of the following does NOT describe today’s consumers?

• are more mobile than ever before

• have less disposable income

• consider benefits derived when making purchases

• have more choices for their discretionary income

__________ is not part of Maslow’s Hierarchy of Needs.

• Security

• Self-Actualization

• Physiological Needs

• Financial Security

Each of the following is an example of a market segment except ________.

• freshmen at a four-year high school

• students at a university who purchase season football tickets

• all teenagers in the United States

• female NASCAR fans

__________ segmentation divides markets into physical locations, such as Eastern, Northern, Southern, and Western regions of the United States.

• Geographic

• Psychographic

• Demographic

• Behavioral

Realization of one’s self potential is referred to as the __________ need in Maslow’s Hierarchy of Needs.

• self-esteem

• self-actualization

• physiological

• security

Emotional purchases are more likely NOT to occur when ___________.

• fans are given the opportunity to attend the Super Bowl

• individuals are watching a college football rivalry and their team is winning

• individuals are attending their favorite concert

• individuals are shopping for groceries on a tight budget

Most consumers _________.

• have limited financial resources

• conduct research before making everyday purchases

• do not make emotional purchases

External sources of information for businesses do not come from _______.

• government reports

• the company’s financial reports

• trade and professional organizations

• business publications

Secondary data __________.

• is collected by observing consumer behavior

• is collected through consumer surveys

• has already been collected for some other purpose

• is obtained for the first time

The first step in marketing a product is to determine __________.

• who specifically the customer is for the product

• what quantity of the product should be produced

• who the competition is in the marketplace

• how the product will be advertised and promoted