E-Marketing Communication

What is digital marketing?

• It is only focused on the online world.

• It is marketing which involves electronic devices.

• It is not measurable.

What are three guiding principles that any Integrated Marketing Communication strategy should have?

• Competitor’s alignment

• Customer alignment

• Brand alignment

• Budget alignment

• Outside environment alignment

Market research is all about filling the gaps in what brand know and getting answers to any questions brand may have.

• True

• False

What does not characterize static web?

• Simple to design

• Use database

• Only admin can change information

• Content remains the same

Tactic is...

• the overall plan, which may involve complex operational patterns, activity, and decision-making.

• an action that is planned and used to achieve a particular goal.

• general plan to achieve long-term or overall goals.

Secondary research is original research; focuses on prospect companies.

• True

• False

Online Advert can be tracked and measured.

• True

• False

Online Advertising is limited to one specific medium or location.

• True

• False

What characterises social media?

• Commentary limited and not real-time

• All media can be mixed

• Sharing not encouraged

• Instantly updated

• Sharing and participation encouraged

Qualitative data are:

• feelings

• figures

• subjective data

• objective data