17. The Nature of Marketing (AS)
Authored by Adam Lewis
Social Studies
12th Grade
Used 7+ times
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12 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
Define 'marketing objectives'. [2K]
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
Define 'marketing'. [2K]
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
Define 'industrial marketing'. [2K]
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4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these is NOT a responsibility of the marketing department?
Product design
Distribution
Pricing
Production
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When the business bases its new products on its existing products and strengths, such as Apple focusing on consumer electronics - not electric heating!
Market-led marketing
Product-led marketing
Asset-led marketing
Societal marketing
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This business will put the customer first and use market research to identify needs and potential demand. This information is then used to develop products that will meet this demand. These firms put a lot of focus on the market research they have acquired.
Market-led marketing
Product-led marketing
Asset-led marketing
Societal marketing
7.
DRAW QUESTION
3 mins • 1 pt
Drought in Vietnam has caused a shortage of beef for Mcdonald's restaurants. Graphically show the effect to demand and supply of a 'Big Mac'. Label your graph. [3K]
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