SMAC Marketing Christmas Party 2022

What is the total base of SMAC (excluding coalition partners)?

• 6,054M

• 6,513M

• 7,001M

• 5,909M

How many SMAC blue cards were sold this 2022?

• 1.53M

• 1.17M

• 2.01M

• 1.01M

What is the percentage of SMAC Start members in our total member base?

• 18%

• 10%

• 8%

• 22%

What is the percentage of SMAC Prestige members in our total member base?

• 7%

• 13%

• 5%

• 2%

Based on active base profiling, how many of the total SMAC blue members are active?

• 95%

• 80%

• 79%

• 77%

Based on active base profiling, how many of the total SMAC Prestige members are active?

• 90%

• 95%

• 75%

• 85%

What is the average number of visits to SMAC Start members to SM’s network of stores in the past 12 months?

• Average of 20.22 visits

• Average of 10.44 visits

• Average of 13 visits

• Average of 50 visits

How many members were promoted to SMAC Prestige membership this 2022?

• 1,989 members

• 2,500 members

• 1,822 members

• 1,401 members

How many interest-based personas do we have?

• 5

• 4

• 7

• 6

As of Dec 13 2022, how many SMAC points were converted to Mabuhay Miles?

• 224K

• 300K

• 104K

• 90K