Digital Marketing Part 2

Digital Marketing Part 2

University - Professional Development

10 Qs

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Digital Marketing Part 2

Digital Marketing Part 2

Assessment

Quiz

Business

University - Professional Development

Practice Problem

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Kavitha GRGSMS

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

In search engine results, at the top you will always find

Organic Listing

Paid Listing

Unpaid Listings

Pure Listing

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The three key players in SEO are

Person, Place and Product

The Searcher, The Website Owner, The Displayer

The Searcher, The Website Owner, The Search Engine

The Searcher, Product and Website Owner

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The revenue model adopted by search engines whereby the advertisers pay only when a user clicks on an ad is called

On Page SEO

Off Page SEO

Pay Per Click

Pay per Mille

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

A form of digital marketing that uses display ads appearing on web pages as a means of communicating relevant commercial messages to a specific audience based on their profiles are called

On Page SEO

Off Page SEO

Pay Per Click

Digital Display Advertising

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Clicks/Impressions is used to calculate

ROI

CTR

CTA

CPA

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

CPM can be calculated as follows

(Cost/Impressions) X 1000

(Impressions/Cost) X 1000

Clicks/Impressions) X 1000

. (Impression/Clicks) X 1000

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which of the following is measured in terms of signups achieved?

CPM

CPL

CPC

PPC

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