3.4 Marketing Media and 3.5 Social Media Communications

The strategies and tactics used by a business to inform, persuade, and remind target customers about their products, services, images, or ideas.

• Sales strategies
• Marketing communication

• Customer service techniques
• Product development plans

The various channels or platforms used to deliver advertising messages to an audience.

• Email marketing
• Direct mail campaigns
• Telemarketing services
• Advertising Media

Newspapers, magazines, brochures, flyers and direct mail are all exampled of what type of media?

• Traditional

• Digital

• Social

• Mobile

Website banners and ads are examples of what type of advertising media?

• Traditional

• Digital

• Social

• Mobile

________ is any communication method where a business directly reaches out to individual customers without using a third-party intermediary.

• Indirect marketing
• Affiliate marketing
• Direct marketing
• Public relations

All of the following are examples of direct media except?

• Social media

• Direct mail

• Email marketing

• Phone calls

The main goal of indirect marketing is to:

• Build brand awareness and positive relationships

• Make immediate sales

• Reduce production costs

• Increase product variety

What is the main function of Search Engine Optimization (SEO)?

• Improving the visibility of a website

• Building trust and credibility

• Rewarding repeat purchases

• Generating user-generated content

What is a function of crowdsourcing in indirect marketing?

• Engaging customers to contribute content

• Attracting organic traffic

• Building trust and credibility

• Enhancing memory

What is a function of loyalty rewards in indirect marketing?

• To promote one-time purchases only.
• To limit customer access to services.
• To increase the price of products.
• To incentivize repeat purchases and enhance customer retention.