TSMP New Year Review

These include displays and promotions that take place at the point of sale.

• Packages

• Coupons

• Patronage Rewards

• Point of Purchase Promotions

These can create more frequency of purchase, positive word of mouth, possibly larger purchases.

• Packages

• Coupons

• Patronage Rewards

• Point of Purchase Promotions

These are used to stimulate sales of a mature product and promote the trial of a new product.

• Samples

• Coupons

• Patronage Rewards

• Point of Purchase Promotions

These involve putting a set complementing products to develop one (1) bundle at a special price.

• Packages

• Coupons

• Patronage Rewards

• Point of Purchase Promotions

These are offers made to consumers and company executives believing that trial will improve product knowledge, eventually leading to a sale.

• Packages

• Coupons

• Samples

• Point of Purchase Promotions

It is defined as any paid form of non-personal communication about an organization, product, service, or idea.

• Advertising

• Direct Marketing

• Personal Selling

• Sales Promotions

It is an interactive system of marketing that uses one (1) or more advertising media to affect a measurable response.

• Advertising

• Direct Marketing

• Personal Selling

• Sales Promotions

It can be defined as the person-to-person communication between a salesperson and a prospective customer.

• Advertising

• Direct Marketing

• Personal Selling

• Sales Promotions

It is a direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer, with the primary objective of creating an immediate sale.

• Advertising

• Direct Marketing

• Personal Selling

• Sales Promotions

It has been defined as the coordination of a seller-initiated efforts to set up channels of information and persuasion to sell goods and services or promote an idea.

• Promotion

• Tourism Promotion