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TSMP New Year Review

Authored by Queenie Ocampo

Social Studies

12th Grade

Used 1+ times

TSMP New Year Review
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

These include displays and promotions that take place at the point of sale.

Packages

Coupons

Patronage Rewards

Point of Purchase Promotions

2.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

These can create more frequency of purchase, positive word of mouth, possibly larger purchases.

Packages

Coupons

Patronage Rewards

Point of Purchase Promotions

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

These are used to stimulate sales of a mature product and promote the trial of a new product.

Samples

Coupons

Patronage Rewards

Point of Purchase Promotions

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

These involve putting a set complementing products to develop one (1) bundle at a special price.

Packages

Coupons

Patronage Rewards

Point of Purchase Promotions

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

These are offers made to consumers and company executives believing that trial will improve product knowledge, eventually leading to a sale.

Packages

Coupons

Samples

Point of Purchase Promotions

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

It is defined as any paid form of non-personal communication about an organization, product, service, or idea.

Advertising

Direct Marketing

Personal Selling

Sales Promotions

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

It is an interactive system of marketing that uses one (1) or more advertising media to affect a measurable response.

Advertising

Direct Marketing

Personal Selling

Sales Promotions

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