Demo test. БМГ

The part of a brand that can be spoken. It includes letters, numbers, or words.

• Value

• Symbol

• Brand name

• Idea

Consumer perception of a product, institution, brand, business, or person, which may or may not correspond with reality

• Brand

• Positioning

• Image

• Customer experience

• Customer loyalty

The way consumers, users, buyers, and others view competitive brands or types of products

• Positioning

• Customer satisfaction

• Brand differentiation

• Customer experience

• Image

A well-known person who is hired by an organisation or company to represent a brand in a positive light and increase brand awareness and sales

• Brand ambassador

• Sales managers

• Keynote speaker

• Headliner

The particular segment of a total population on which the retailer focuses to satisfy that submarket in order to accomplish its profit objectives

• Target audience

• Market

• Customers

• Residents

A bundle of attributes (features, functions, benefits and uses) capable of exchange or use; usually a mix of tangible and intangible forms

• Brand

• Good

• Image

• Product

• Service

Coordinated promotional messages and related media used to communicate with a market

• Distribution channel

• Media channel

• Marketing communications

• Market